Crystals bring sparkly touch to drapes

Curtain company ties up with Swarovski for exclusive design

ADDING unique crystal elements on curtain tiebacks can make window dressing stand out in many ways.

In a collaboration with Swarovski, Curtains Place is launching a new series of curtains with tiebacks that bear its logo embedded with genuine Swarovski crystals.

Curtains Place founder and chief executive officer Jason Low said the logo featured tiny, sparkling Swarovski crystal elements that were hand-picked by the company.

“This is how we differentiate our curtains from others. The crystal-decorated tieback is a creative addition that is exclusive to us. We designed it with Swarovski, so it will be much easier for people to identify our company ‘s curtains from other brands. According to Swarovski, such creative pieces incorporated into curtains is the first in the curtain industry worldwide,” he said during an interview with Star Metro at Curtains Place showroom in Kota Damansara, Petaling Jaya.

“The reason why we chose to partner with Swarovski is because both our companies share the same philosophy. For example, Swarovski’s slogan is ‘A Diamond for Everyone’, which is the same as what we are doing now. At Curtains Place, we always strive to produce affordable yet high-quality curtains for our customers,’’ said Low.

Low said curtains were a vital part of furnishing, more so in present day.

“The right fabric and colour as well as good lighting can make a huge difference. Therefore, we want to create curtains that are versatile to easily fit in all types of rooms.”